NAA — Independent marketing partner

Not an agency.A senior marketing partnerfor ideas that need shaping and projects that need leading.

Strategy, coordination and execution for companies that need experienced marketing leadership without hiring full-time or a full agency setup.

/ 01 — What I don't do

Award-winning campaigns?

Naa.

Big-budget productions?

Naa.

Layers of teams and complex structures?

Naa.

Clear ideas, practical execution and the right support for the project?

Absolutely.

Strategy, coordination and hands-on execution for companies that need an experienced marketing partner — without hiring full-time or adding agency layers.

/ 02 — PROJECTS WE’RE BROUGHT IN FOR

The projects we step in to lead.

A flexible mix of strategy, creative direction and project management — depending on what will move your project forward.

01Project

Launch a new product or service

Define the messaging, structure the offer and create the essential materials needed to bring it to market.

Could include

Landing pageSales deckProduct videoLaunch messagingCampaign materials
02Project

Turn a complex offer into a clear sales story

Simplify the message, organise the information and create materials that help clients quickly understand the value.

Could include

Company deckSales presentationProduct one-pagerWebsite copyClient proposal
03Project

Bring a marketing project to life

Take an unfinished idea or brief, create a clear plan and manage the project through to delivery.

Could include

Project planningSupplier coordinationContent developmentFeedback managementFinal delivery
04Project

Prepare for a pitch, event or important meeting

Build a clear and convincing narrative and make sure every customer-facing material feels consistent and ready.

Could include

Pitch deckProduct demo structurePresentation scriptEvent materialsSupporting video

/ 03 — Why "Not An Agency"?

Because not every company needs a fixed marketing or agency team.

Sometimes you need one experienced person who can understand the brief, connect the right people and move the work forward.

01Principle

Senior thinking, hands-on delivery

Direct experience across strategy, campaigns, brand and international teams — with the judgement to lead projects end to end.

02Principle

Flexible involvement

Full project, part-time, or a few weeks to support a launch. Involvement scales up or down as needed.

03Principle

One lead, the right expertise

One person leads the project throughout, bringing in trusted specialists when needed.

04Principle

Thinking and doing, connected

The person shaping the direction stays close to the work through delivery.

/ 04 — How it works

From brief to done.

Clear from the start, hands-on throughout and shaped around the needs of each project.

01

You share the challenge

A project, launch, backlog, campaign or temporary gap in your team.

02

We define the right setup

One-off project, part-time support or temporary collaboration.

03

I lead the work forward

Working with your internal team, freelancers, agencies or suppliers.

04

You keep the flexibility

No permanent hire. No unnecessary layers.

/ 05 — Built for

A senior marketing partner — without the full-time hire.

  • startups & scale-ups
  • small and medium-sized companies
  • founders
  • lean marketing teams
  • companies preparing a launch
  • teams between hires
  • agencies needing temporary client or project support

/ 06 — About

Hi, I'm Madalena.

I lead NAA and work with businesses to turn ideas into clear, well-executed marketing projects — shaping the concept, defining the direction, aligning the right people and driving the work through to delivery.

My background spans strategy, campaigns, media, brand communications and international teams. I've delivered projects for global brands including Vodafone, Ford, Skechers, BP and Bolt — as well as early-stage businesses building from the ground up.

I lead every project personally and bring in trusted specialists when additional expertise is needed.

/ 07 — Let's talk

Got a project or idea that needs direction, coordination and someone to lead it?

From launches and strategic projects to temporary gaps in the team, I step in where experienced marketing leadership is needed — and help move the work forward.